Anja Nolten is a skincare specialist focused on skin improvement treatments. The goal of this project was to create a modern, welcoming website that communicates expertise and professionalism while making it effortless for visitors to explore treatments and get in touch.
The focus was on clarity, trust, and conversion: users should quickly understand what the salon offers, feel confident, and be able to contact or book an appointment without friction.
Goals
Create an up-to-date, professional online presence that feels calm and premium
Make services and treatments easy to scan and understand
Increase contact/appointment intent with clear calls to action
Ensure mobile-first usability (most visitors browse on mobile)
Establish a consistent visual language aligned with the brand and salon atmosphere
Target Audience
Local visitors researching skin improvement services
Returning clients looking up treatment details or contact information
Visitors comparing salons and deciding where to book
People with specific concerns (e.g., acne, scars, aging) looking for expertise
Design Approach
To support trust and decision-making, I designed the experience around three principles:
Calm confidence
A clean layout, generous spacing, and soft visual rhythm help the site feel professional and reassuring.
Immediate clarity
Treatments are structured in a way that allows quick scanning: what it is, what it solves, and what to do next.
Conversion without pressure
Contact and booking CTAs are visible throughout the site, without feeling sales-heavy. The user always has a next step.
Information architecture
The navigation is deliberately simple: visitors primarily need to understand services, gain trust, and contact the salon.
Home (value proposition + quick service entry points)
Treatments (overview + detail pages)
Products (supporting credibility and expertise)
About (trust and personal story)
Contact (low-friction conversion)
UI and visual system
Soft, minimal colour palette with high readability
Clear typographic hierarchy (headings guide scanning)
Consistent cards and sections for treatment overviews
Subtle emphasis on CTAs to guide visitors naturally
Strong spacing and alignment to create a premium feel
Deliverables
Full website design (desktop + mobile)
Page templates (home, treatment overview, treatment detail, about, contact)
Design specifications for spacing, typography, and components
Handoff-ready screens and assets for development implementation
Outcome
The result is a clear and welcoming website that:
communicates expertise and professionalism
makes treatments easy to understand
guides visitors naturally toward contacting or booking
works smoothly across devices
Live website: https://www.anjanolten.nl/
